Blogging is a great way to drive organic traffic to your site. Unfortunately, many business owners start blogging with no clear objective or plan in mind. To blog effectively, you need to understand a few things starting out, as well as to outline a definitive path. That’s the only way to yield positive results. Learn how to blog effectively.
Consider Your Market
Who are you trying to reach with your blog? Determine who you want your audience to be and then write on topics that will interest those people. Keep in mind things like age, education and gender.
Determine Your Purpose
What do you want your blog to achieve? Are you trying to gain authority in the field? Convert visitors to customers? Sell products? You have to know the reason for the blog in the first place in order to ensure that every blog post is working toward that purpose.
Do Your Research
You’ll need to conduct a lot of research in order to blog effectively. You need to find out what keywords your market is searching for, so you can integrate those keywords into your blog posts. You should also research what your competitors are doing with their blogs so you can help to steer some of their traffic to your own site. There are lots of both paid and free online tools available to help you fulfill both these objectives.
Create an Editorial Calendar
The last thing you want to do is to waste time every week trying to figure out what you should blog about. An editorial calendar is a calendar of scheduled blog posts that integrates all of the research you’ve conducted thus far. Spend the time necessary to create this editorial calendar so you can quickly create content that will resonate with your audience.
A mistake that many people make is to randomly post blogs without any set routine. You need to be posting frequently in order to blog effectively. Aim for at least three blog posts every week. More is better when it comes to blogging. If you can commit to a set schedule of blog posts, your readers will start to anticipate reading your blog posts, which will help drive traffic to your site.
Post Long-Form Content
Long-form content is anything that is at least 700 words long, but up to around 1500 words. The longer your blog posts, the more they will help drive organic traffic, assuming that you use keywords correctly. Be careful not to stuff keywords into your content, and use SEO best practices.
Include a Call to Action
Always end your blog posts with a call to action. Tell your readers exactly what you want them to do next. Do you want them to contact you for more information? Book an appointment? Make it clear with the last two or three lines of your blog posts.
These tips will help to ensure that you are spending your blog is working as effectively as possible to help grow your business.
“Remember, wealth has nothing to do with money, success has everything to do with failure and life is as simple as you make it!” – John Dessauer