One of the biggest challenges that small businesses face is marketing. Compared to the other work of setting up your business, marketing can seem like the biggest hurdle to climb. And it’s frustrating. Here you are with an awesome product or service, ready to deliver to the public, but your business is virtually invisible without effective marketing. Here are four ways to market your small business that will get you noticed.
1. Do a Press Release
A press release is a brilliant part of a marketing strategy for many reasons. First, it’s very affordable. You don’t need to spend thousands of dollars on a press release. It may only cost you a couple hundred, between having it written and paying for its distribution. Once it’s released, the work of distribution is all done for you. In order for a press release to be valid, you need to have something to announce. That something could be a new product or service, a discount program or even the hiring of a new senior officer for your small business.
2. Sponsor Something
Business sponsorship isn’t just a great way to get your small business noticed; it’s always an important component of community. Many local endeavors like athletic programs, music programs and other community activities, rely on local businesses for financial support. As a small business owner, you won’t have a lot of funds to donate. However, with business sponsorship, your donation amount isn’t revealed. Your small business will get a banner or ad space in the event program right alongside corporate sponsors, which is great visibility for your company.
3. Get a Car Wrap
If you need to do any amount of traveling for your small business, it makes sense to get a car wrap. A car wrap is a removable, non-damaging wrap that is applied to your vehicle. It is printed with anything you want, including your company name, logo, tagline, contact information, etc. For a one-time cost of just a couple hundred dollars, you can enjoy unlimited advertising for as long as you want, every time you drive your car.
4. Do Thorough Branding
When you started your small business, you may have thought all you really needed was a great name. While your small business name is important, your overall branding is essential. Branding is like the personality for your business. It needs to be consistent across every aspect of your business. This includes your website, logo, business colors, fonts, and business message. When your branding is on-point, your customers understand your business, which can encourage loyalty. When branding is inconsistent, customers are confused about what you sell, why you sell, and what kind of culture your small business really is.
These four ways to market your small business are enough to get you started with a good marketing campaign. Once you have these four things in place, your small business can begin to take off to the point where you can expand your marketing budget for the future.